F.Y.I. Team WELD-NRB
Team WELD/NRB is a unique, grassroots race team conceived by New River Bike and WELD, a digital marketing agency. Our team will be headquartered in the New River Gorge of West Virginia. Our mission is to create a new grassroots racing model which promotes the sport of mountain biking and simultaneously advances the public's understanding of the benefits of cycling and cycling advocacy. This distinctive model will fuse the authenticity of grassroots racing and the power of Web 2.0 digital space to spread the benefits of the cycling lifestyle in a genuinely new and differentiated way. Think Twitter, YouTube and branded social media meet trail building, training and time trials, and you've got the idea. Our Team: a dynamic, well-versed group of individuals with a mutual love for the sport and health. Team WELD/NRB will be composed of individuals of varied ages, lifestyles, occupations and cycling backgrounds. In fact, only two members on the 2009 team roster have extensive mountain bike racing experience. The rest of the roster is comprised of individuals that are new to competitive cycling, but bring wide-ranging experience in action sports including class V kayaking, rock climbing, skiing, and trail running. Diverse individuals bring diverse perspectives, and we feel this will be one of the most dynamic and appealing aspects of this concept.
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